ASO — Stock Film
STOCK FILMSCENE 1/12ASO · $55.36
Stock Expert AI presents
ASO
Academy Sports and Outdoors, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Academy Sports and Outdoors, Inc. What it actually does.

Retail sporting goods and outdoor recreational products. Sell coolers, camping equipment, and accessories. Now — the numbers.

on the stock market since 2020
22K employees
$3.4B market value
WHERE DOES THE MONEY COME FROM?
30%Outdoors
OutdoorsApparel 27%Sports and Recreation 22%Footwear 20%Product and Service, Other 1%
30% of all revenue comes from a single line: Outdoors.

Revenue is spread across several lines; no single product carries the company.

Revenue last year:
$6.1B
The net profit left over:
$376.8M
Out of every $100 in sales, $6 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 6%

This is an established company with proven profits.

Cash on hand:
$330.3M
Total debt:
$1.9B
The debt outweighs the cash.

The gap is $1.6B. In times of high interest rates, a gap like that can squeeze a company.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
9.1×

The market pays 9.1× for every dollar of annual profit — cheap, which is either an opportunity or a warning.

Against companies in its own sector, it looks cheaper than 87% of them.

Analysts' average target sits 7% above today's price.

What executives did with their own stock over the last 12 months:
49 buy67 sell

Executive selling isn’t always bad news; people sell for personal reasons too. Still, the thin buying side is worth noting.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
72
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
78
strong

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
87
very strong

The price looks reasonable next to what the company earns.

GROWTH
64
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
75
strong

Clearly above the class average — a step short of the very top.

No real weak spot in any of the five subjects — a balanced report card.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 26% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $0.56 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
Sales are shrinking

Over the last 4 years, sales fell about 3% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/2
Executives aren’t buying

No clear buy-side message is coming from the executive floor.

FINALE · THE GRADE
A+
86 / 100 · MoonshotScore

On our five-subject report card, ASO sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: ASO is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film