BRCC — Stock Film
STOCK FILMSCENE 1/11BRCC · $8.55
Stock Expert AI presents
BRCC
BRC Inc
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
BRC Inc. What it actually does.

Purchases, roasts, and sells coffee beans. Offers a variety of coffee accessories, including mugs and brewing equipment. Now — the numbers.

on the stock market since 2022
468 employees
$271.9M market value
Revenue last year:
$398.3M
The loss that same year:
$11.9M
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company is still in the product-building phase: its spending runs above its sales. That only changes once the product starts selling at scale.

THE SALES TREND
Sales are growing overall, with a pause along the way.

Average growth of 14% a year over the last 4 years. Red columns mark years that ended in a loss.

$233.1M
2021
2022
2023
2024
$398.3M
2025
In the vault right now:
$4.3M
DEBT: $62.0M
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.7×

This company is not turning a profit, so the market is pricing its sales instead: 0.7× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 26% of them.

Analysts' average target sits 80% below today's price.

What executives did with their own stock over the last 12 months:
21 buy17 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 97% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/2
The product is selling

Sales run at $398.3M a year. A small number, but proof the product has real buyers.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 21 buys and 17 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
Small scale, thin loss

A loss of $11.9M against $398.3M in annual sales.

2
THE RISKS · 2/3
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

3
THE RISKS · 3/3
The price sits above analysts’ target

The stock trades 80% above the average analyst price target.

FINALE · THE GRADE
D
30 / 100 · MoonshotScore

On our five-subject report card, BRCC sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: BRCC is a high-risk stock — not yet profitable, and its future rides on its product catching on.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film