On the stock market since 2024, it operates in the world of consumer spending. It has 224 employees. Now — the numbers.
This is an established company with proven profits.
An average decline of 3% a year over the last 3 years — the most striking risk in this picture.
If every debt were paid off today, $6.0M would still be left in the vault — a solid cushion for hard times.
angles, checked one by one.
The 3 that stand out are on screen; the rest came back neutral.
The council scores out of 10; report-card grades are out of 100.
Profit per Sale: The profit kept from each sale is thin.
An investor who bought at the very peak is down 66% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
There is $7.7M in the vault; even if every debt were paid off, $6.0M would remain.
The average analyst price target is $2.75 — 92% above today’s price.
It pays out $0.13 per share each year — regular cash for whoever holds the stock.
Over the last 3 years, sales fell about 3% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.
Since the drop from its peak, buyer appetite hasn’t come back. Council score: 0/10.
As the slice kept from each sale thins out, so does the profit. Council score: 3/10.
On our five-subject report card, BRIA sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”
The takeaway: BRIA is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.