On the stock market since 2010, it operates in the world of money and finance. It has 16,100 employees. Now — the numbers.
This is an established company with proven profits.
No real growth (2% a year). Red columns mark years that ended in a loss.
angles, checked one by one.
The 2 that stand out are on screen; the rest came back neutral.
The council scores out of 10; report-card grades are out of 100.
Revenue Growth: Sales are growing slowly.
The stock trades 24% below its peak. The market has trimmed its expectations for the company.
The net profit margin is 38% — still a thick cushion, though costs have been eating into it lately.
Over the last 12 months, company executives reported 4 buys and 1 sell. Management buying with its own money is usually read as a good sign.
It pays out $1.07 per share each year — regular cash for whoever holds the stock.
Over the last 3 years, sales fell about 1% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.
The sales tempo runs behind the sector. Council score: 2/10.
Since the drop from its peak, buyer appetite hasn’t come back. Council score: 3/10.
On our five-subject report card, BSL sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”
The takeaway: BSL is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.