BZUN — Stock Film
STOCK FILMSCENE 1/12BZUN · $2.73
Stock Expert AI presents
BZUN
Baozun Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Baozun Inc. What it actually does.

Provide IT infrastructure setup and integration for e-commerce platforms. Design and set up online stores for brand partners. Now — the numbers.

on the stock market since 2015
6,762 employees
$158.7M market value
WHERE DOES THE MONEY COME FROM?
61%Services
ServicesProducts 39%
61% of all revenue comes from a single line: Services.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$1.5B
The loss that same year:
$36.1M
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

In the vault right now:
$417.6M
DEBT: $339.5M
At this pace, that money lasts about 11.6 years.

At this burn rate the cash pile isn’t the pressing question — for now, time is on the company’s side.

Every quarter, analysts set a profit bar.
How many of the last 4 did the company clear?
0 / 4
EXPECTATIONS MET OR BEATEN
0
Aug 2024
Aug 2026
0 TIMES IN THE LAST 4 QUARTERS
It misses the bar more often than not.
THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.1×

This company is not turning a profit, so the market is pricing its sales instead: 0.1× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 86% of them.

Analysts' average target sits 39% above today's price.

What executives did with their own stock over the last 12 months:
49 buy2 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 87% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Sales are holding up

The company sells $1.5B a year; the problem isn’t sales — it’s costs running above that number.

2
THE BRIGHT SIDE · 2/3
Strong cash, light debt

There is $417.6M in the vault; even if every debt were paid off, $78.1M would remain.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 49 buys and 2 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/2
The losses continue

A loss of $36.1M against $1.5B in annual sales.

2
THE RISKS · 2/2
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back.

FINALE · THE GRADE
D
39 / 100 · MoonshotScore

On our five-subject report card, BZUN sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: BZUN has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film