On the stock market since 2015, it operates in the world of consumer spending. It has 6,762 employees. Now — the numbers.
The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.
That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.
Before the clock runs out, either sales must climb sharply or new money must come in. For now, time is on the company’s side.
angles, checked one by one.
The 3 that stand out are on screen; the rest came back neutral.
The council scores out of 10; report-card grades are out of 100.
An investor who bought at the very peak is down 90% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
The company sells $9.9B a year; the problem isn’t sales — it’s costs running above that number.
There is $2.8B in the vault; even if every debt were paid off, $523.4M would remain.
Over the last 12 months, company executives reported 45 buys and 1 sell. Management buying with its own money is usually read as a good sign.
A loss of $242.1M against $9.9B in annual sales.
Since the drop from its peak, buyer appetite hasn’t come back. Council score: 0/10.
On our five-subject report card, BZUN sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.
The takeaway: BZUN has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.