CHH — Stock Film
STOCK FILMSCENE 1/10CHH · $96.77
Stock Expert AI presents
CHH
Choice Hotels International, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Choice Hotels International, Inc. What it actually does.

Franchises lodging properties under various brand names, including Comfort Inn, Comfort Suites, and Cambria Hotels. Now — the numbers.

on the stock market since 1996
1,754 employees
$4.4B market value
WHERE DOES THE MONEY COME FROM?
42%Franchising and Management
Franchising and ManagementRevenue for Reimbursable Costs From Franchised and Managed Properties 39%Owned Hotels 8%Partnership Services and Fees 7%Other Revenue Topic 606 and Not Topic 606 5%
42% of all revenue comes from a single line: Franchising and Management.

Revenue is spread across several lines; no single product carries the company.

Revenue last year:
$1.6B
The net profit left over:
$369.9M
Out of every $100 in sales, $23 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 23%

This is an established company with proven profits.

Cash on hand:
$45M
Total debt:
$2.1B
The debt outweighs the cash.

The gap is $2.1B. In times of high interest rates, a gap like that can squeeze a company.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
90
very strong

Profit power and business quality lead the class.

FINANCIAL STRENGTH
37
weak

Clearly below the class average.

VALUATION
37
weak

Clearly below the class average.

GROWTH
62
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
61
average

The price is looking for direction — no strong breakout, no collapse.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 38% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
A fat but narrowing margin

The net profit margin is 23% — still a thick cushion, though costs have been eating into it lately.

2
THE BRIGHT SIDE · 2/3
Sales keep climbing

Over the last 4 years, sales grew about 11% a year on average.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 74 buys and 35 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 37/100.

2
THE RISKS · 2/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 37/100.

3
THE RISKS · 3/3
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back.

FINALE · THE GRADE
B+
64 / 100 · MoonshotScore

On our five-subject report card, CHH sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: CHH is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (37/100) says the stock isn’t cheap.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film