CHH — Stock Film
STOCK FILMSCENE 1/11CHH · $110
Stock Expert AI presents
CHH
Choice Hotels International, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Choice Hotels International, Inc. A quick introduction.

On the stock market since 1996, it operates in the world of consumer spending. It has 1,754 employees. Now — the numbers.

on the stock market since 1996
1,754 employees
$5B market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $23 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 23%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
42%Franchising and Management
Franchising and Management 42%Revenue for Reimbursable Costs From Franchised and Managed Properties 39%Owned Hotels 8%Partnership Services and Fees 7%Other Revenue Topic 606 and Not Topic 606 5%
42% of all revenue comes from a single line: Franchising and Management.

Revenue is spread across several lines; no single product carries the company.

Cash on hand:
$0
Total debt:
$0
The debt outweighs the cash.

The gap is $2.1B. In times of high interest rates, a gap like that can squeeze a company.

What executives did with their own stock over the last 12 months:
73 buy32 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
94
very strong

Profit power and business quality lead the class.

FINANCIAL STRENGTH
34
very weak

Clearly below the class average.

VALUATION
45
weak

Clearly below the class average.

GROWTH
65
strong

This grade is a blend: the profit side is strong, the sales tempo slow.

PRICE MOMENTUM
41
weak

Clearly below the class average.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 30% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
A fat but narrowing margin

The net profit margin is 23% — still a thick cushion, though costs have been eating into it lately.

2
THE BRIGHT SIDE · 2/3
Executives are buying their own stock

Over the last 12 months, company executives reported 73 buys and 32 sells. Management buying with its own money is usually read as a good sign.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $1.15 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 34/100.

2
THE RISKS · 2/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 41/100. For a turnaround signal, the stock first needs to close the gap with the market.

3
THE RISKS · 3/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 45/100.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, CHH sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: CHH is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

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This was a film — not investment advice.
Data: FMP & company filings
Jul 21, 2026 · stockexpertai.com · Stock Film