On the stock market since 2013, it operates in the everyday-essentials business. It has 35 employees. Now — the numbers.
This is an established company with proven profits.
No real growth (-1% a year). Red columns mark years that ended in a loss.
The gap is $1.7M. In times of high interest rates, a gap like that can squeeze a company.
Executives buying with their own money is usually read as confidence in the company’s future.
The stock trades 51% below its peak. The market has trimmed its expectations for the company.
The net profit margin is 22% — still a thick cushion, though costs have been eating into it lately.
Over the last 12 months, company executives reported 18 buys and 0 sells. Management buying with its own money is usually read as a good sign.
The stock sits at $0.18. Under exchange rules, stocks that stay below $1 for too long risk being removed from the market.
Over the last 3 years, sales fell about 7% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.
On our five-subject report card, CHUC sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”
The takeaway: CHUC is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.