COLM — Stock Film
STOCK FILMSCENE 1/11COLM · $56.92
Stock Expert AI presents
COLM
Columbia Sportswear Company
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Columbia Sportswear Company. What it actually does.

Designs and develops outdoor, active, and everyday lifestyle apparel. Creates a range of footwear for various activities, including hiking, running, and water sports. Now — the numbers.

9,620 employees
$2.9B market value
WHERE DOES THE MONEY COME FROM?
80%Apparel Accessories and Equipment
Apparel Accessories and EquipmentFootwear 20%
80% of all revenue comes from a single line: Apparel Accessories and Equipment.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$3.4B
The net profit left over:
$177.2M
Out of every $100 in sales, $5 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 5%

This is an established company with proven profits.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
16.4×

The market pays 16.4× for every dollar of annual profit — around what a business like this usually costs.

Against companies in its own sector, it looks cheaper than 83% of them.

Analysts' average target sits 14% above today's price.

What executives did with their own stock over the last 12 months:
87 buy79 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
77
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
89
very strong

Debt is low and cash is strong; the finances stand solid.

VALUATION
83
very strong

The price looks reasonable next to what the company earns.

GROWTH
53
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
63
average

The price is looking for direction — no strong breakout, no collapse.

No real weak spot in any of the five subjects — a balanced report card.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 47% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Strong cash, light debt

There is $790.8M in the vault; even if every debt were paid off, $313.1M would remain.

2
THE BRIGHT SIDE · 2/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 87 buys and 79 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/1
Growth has stalled

Over the last 4 years, sales grew only 2% a year on average. At this size, speeding back up is not easy.

FINALE · THE GRADE
A+
84 / 100 · MoonshotScore

On our five-subject report card, COLM sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: COLM is an established business that has proven its profits for years. The real debate here isn’t the price — it’s whether the company can keep up this pace.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film