COUP — Stock Film
STOCK FILMSCENE 1/11COUP · $80.97
Stock Expert AI presents
COUP
Coupa Software Incorporated
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Coupa Software Incorporated. A quick introduction.

On the stock market since 2016, it operates in the world of technology. It has 3,076 employees. Now — the numbers.

on the stock market since 2016
3,076 employees
$6.1B market value
Revenue last year:
$0
The loss that same year:
$0
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

WHERE DOES THE MONEY COME FROM?
87%Subscription and Circulation
Subscription and Circulation 87%Professional Services and Other 13%
87% of all revenue comes from a single line: Subscription and Circulation.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

THE SALES TREND
Sales are growing, year after year.

Average growth of 33% a year over the last 4 years. Red columns mark years that ended in a loss.

$260.4M
2019
$389.7M
2020
$541.6M
2021
$725.3M
2022
$818.1M
2022
Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
8 / 8
EXPECTATIONS MET OR BEATEN
8
Mar 2021
Jun 2021
Sep 2021
Dec 2021
Mar 2022
Jun 2022
Sep 2022
Dec 2022
8 TIMES IN THE LAST 8 QUARTERS
It clears the bar, quarter after quarter.
What executives did with their own stock over the last 12 months:
20 buy136 sell

Executive selling isn’t always bad news; people sell for personal reasons too. Still, the thin buying side is worth noting.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 78% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 3 years, sales grew about 46% a year on average.

2
THE BRIGHT SIDE · 2/3
Sales are holding up

The company sells $818.1M a year; the problem isn’t sales — it’s costs running above that number.

3
THE BRIGHT SIDE · 3/3
Delivers on expectations

It met or beat analyst expectations in 8 of the last 8 quarters — consistency is a promise kept.

1
THE RISKS · 1/2
The losses continue

A loss of $0 against $818.1M in annual sales.

2
THE RISKS · 2/2
Executives lean toward selling

Over the last 12 months, executives reported 136 sells against just 20 buys. Not an alarm bell by itself, but a number worth watching.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, COUP sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: COUP has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Jul 21, 2026 · stockexpertai.com · Stock Film