COUP — Stock Film
STOCK FILMSCENE 1/12COUP · $80.97
Stock Expert AI presents
COUP
Coupa Software Incorporated
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Coupa Software Incorporated. What it actually does.

Provides a cloud-based business spend management (BSM) platform. Connects businesses with suppliers worldwide. Now — the numbers.

on the stock market since 2016
3,076 employees
$6.1B market value
WHERE DOES THE MONEY COME FROM?
87%Subscription and Circulation
Subscription and CirculationProfessional Services and Other 13%
87% of all revenue comes from a single line: Subscription and Circulation.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$818.1M
The loss that same year:
$0
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

THE SALES TREND
Sales are growing, year after year.

Average growth of 46% a year over the last 4 years. Red columns mark years that ended in a loss.

$260.4M
2019
2020
2021
2022
$818.1M
2022
Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
8 / 8
EXPECTATIONS MET OR BEATEN
8
Mar 2021
Dec 2022
8 TIMES IN THE LAST 8 QUARTERS
It clears the bar, quarter after quarter.
THE PRICE TAG
MARKET VALUE / ANNUAL SALES
7.5×

This company is not turning a profit, so the market is pricing its sales instead: 7.5× for every dollar of annual revenue.

Analysts' average target sits 25% above today's price.

What executives did with their own stock over the last 12 months:
20 buy136 sell

Executive selling isn’t always bad news; people sell for personal reasons too. Still, the thin buying side is worth noting.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 78% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 3 years, sales grew about 46% a year on average.

2
THE BRIGHT SIDE · 2/3
Sales are holding up

The company sells $818.1M a year; the problem isn’t sales — it’s costs running above that number.

3
THE BRIGHT SIDE · 3/3
Delivers on expectations

It met or beat analyst expectations in 8 of the last 8 quarters — consistency is a promise kept.

1
THE RISKS · 1/2
The losses continue

A loss of $0 against $818.1M in annual sales.

2
THE RISKS · 2/2
Executives lean toward selling

Over the last 12 months, executives reported 136 sells against just 20 buys. Not an alarm bell by itself, but a number worth watching.

FINALE · THE GRADE
grade pending

We don’t have a report card for this stock yet — the data isn’t mature enough to grade. No grade is information too: it means the evidence is thin.

One-line summary: few numbers, an untested story. Keep watching.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film