CPNG — Stock Film
STOCK FILMSCENE 1/12CPNG · $15.12
Stock Expert AI presents
CPNG
Coupang, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Coupang, Inc. What it actually does.

Operate a leading e-commerce platform in South Korea. Offer a wide range of products including home goods, apparel, beauty products, and groceries. Now — the numbers.

on the stock market since 2021
108K employees
$27B market value
WHERE DOES THE MONEY COME FROM?
76%Products
ProductsThird-Party Merchant Services 21%Service, Other 3%
76% of all revenue comes from a single line: Products.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$35B
The net profit left over:
$208M
Out of every $100 in sales, $1 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 1%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 17% a year over the last 4 years. Red columns mark years that ended in a loss.

$18B
2021
2022
2023
2024
$35B
2025
Cash on hand:
$6.3B
Total debt:
$4.6B
The cash outweighs the debt.

If every debt were paid off today, $1.7B would still be left — though next to the size of the company that is a thin cushion.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
130.7×

The market pays 130.7× for every dollar this company earns in a year — a price that already assumes things go well.

Against companies in its own sector, it looks cheaper than 16% of them.

Analysts' average target sits 67% above today's price.

What executives did with their own stock over the last 12 months:
19 buy5 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 55% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Sales keep climbing

Over the last 4 years, sales grew about 17% a year on average.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 19 buys and 5 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
A rich price tag

The company’s market value is 131 times its annual profit. Even a small disappointment could hit the price hard.

2
THE RISKS · 2/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 16/100.

3
THE RISKS · 3/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 22/100.

FINALE · THE GRADE
F
29 / 100 · MoonshotScore

On our five-subject report card, CPNG sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: CPNG does earn real profits — but on our report card it still sits behind its class. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

Analysts’ average target sits above today’s price, yet the valuation grade (16/100) says the stock isn’t cheap.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film