CRTO — Stock Film
STOCK FILMSCENE 1/11CRTO · $17.44
Stock Expert AI presents
CRTO
Criteo S.A
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Criteo S.A. A quick introduction.

On the stock market since 2013, it operates in the world of media and communication. It has 3,543 employees. Now — the numbers.

on the stock market since 2013
3,543 employees
$923.5M market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $7 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 7%

This is an established company with proven profits.

THE SALES TREND
Sales have been shrinking.

An average decline of 4% a year over the last 4 years — the most striking risk in this picture.

$2.3B
2021
$2B
2022
$1.9B
2023
$1.9B
2024
$1.9B
2025
Cash on hand:
$0
Total debt:
$0
The cash outweighs the debt.

If every debt were paid off today, $215.6M would still be left in the vault — a solid cushion for hard times.

What executives did with their own stock over the last 12 months:
32 buy31 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 5 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking8/10
A strong cash pile8/10
Few are betting against it10/10
WEAK SPOTS
The stock has lost its spark3/10
Growth has stalled4/10
WORTH WATCHING

Revenue Growth: Sales are growing slowly.

THE FIVE-YEAR JOURNEY
A big climb, then a hard fall.

An investor who bought at the very peak is down 65% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Strong cash, light debt

There is $365.3M in the vault; even if every debt were paid off, $215.6M would remain.

2
THE BRIGHT SIDE · 2/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 32 buys and 31 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
Sales are shrinking

Over the last 3 years, sales fell about 1% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/3
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back. Council score: 3/10.

3
THE RISKS · 3/3
Growth has stalled

The sales tempo runs behind the sector. Council score: 4/10.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, CRTO sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: CRTO is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Aug 22, 2026 · stockexpertai.com · Stock Film