DALN — Stock Film
STOCK FILMSCENE 1/12DALN · $16.51
Stock Expert AI presents
DALN
DallasNews Corporation
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
DallasNews Corporation. What it actually does.

Publishes The Dallas Morning News, a major regional newspaper. Produces the Briefing newspaper and Al Día, a Spanish-language newspaper. Now — the numbers.

on the stock market since 2021
461 employees
$88.4M market value
WHERE DOES THE MONEY COME FROM?
62%Advertising and Marketing Services
Advertising and Marketing ServicesAgency 21%Printing Distribution and Other 16%
62% of all revenue comes from a single line: Advertising and Marketing Services.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$125.4M
The net profit left over:
$131K
Out of every $100 in sales, less than $1 stays as net profit.

This is an established company with proven profits.

THE SALES TREND
Sales have been shrinking.

An average decline of 5% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$154.3M
2020
2021
2022
2023
$125.4M
2024
Cash on hand:
$9.6M
Total debt:
$17.4M
The debt outweighs the cash.

The gap is $7.8M. In times of high interest rates, a gap like that can squeeze a company.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
674.6×

The market pays 674.6× for every dollar this company earns in a year — a price that already assumes things go well.

No analyst target is on record for this company.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Costs eat into the margin4/10
WORTH WATCHING

Cost Efficiency: As sales grow, profit fails to keep the same pace.

THE FIVE-YEAR JOURNEY
Bumpy, but the direction is up.

The stock trades near its peak today. For long-term holders the ride has paid off so far — though past performance guarantees nothing about the future.

THE BRIGHT SIDE

Our checks did not surface a specific strength to highlight here.

1
THE RISKS · 1/2
Sales are shrinking

Over the last 4 years, sales fell about 5% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/2
A rich price tag

The company’s market value is 675 times its annual profit. Even a small disappointment could hit the price hard.

FINALE · THE GRADE
grade pending

We don’t have a report card for this stock yet — the data isn’t mature enough to grade. No grade is information too: it means the evidence is thin.

One-line summary: few numbers, an untested story. Keep watching.

What would you like to do next?
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Not covered, because the filings we hold do not carry it: earnings execution.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film