DEO — Stock Film
STOCK FILMSCENE 1/11DEO · $87.19
Stock Expert AI presents
DEO
Diageo plc
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Diageo plc. What it actually does.

Produces and markets a wide range of alcoholic beverages. Offers scotch, whisky, gin, vodka, rum, and tequila. Now — the numbers.

on the stock market since 1991
28K employees
$48B market value
WHERE DOES THE MONEY COME FROM?
79%Spirits
SpiritsBeer 16%Ready to Drink 4%Other Product 1%
79% of all revenue comes from a single line: Spirits.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$20B
The net profit left over:
$1.7B
Out of every $100 in sales, $9 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 9%

This is an established company with proven profits.

Cash on hand:
$2B
Total debt:
$22B
The debt outweighs the cash.

The gap is $20.2B. In times of high interest rates, a gap like that can squeeze a company.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
28×

The market pays 28× for every dollar of annual profit — around what a business like this usually costs.

Against companies in its own sector, it looks cheaper than 41% of them.

Analysts' average target sits 14% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
86
very strong

Profit power and business quality lead the class.

FINANCIAL STRENGTH
54
average

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
41
weak

Clearly below the class average.

GROWTH
66
strong

This grade is a blend: the profit side is strong, the sales tempo slow.

PRICE MOMENTUM
71
strong

Clearly above the class average — a step short of the very top.

WORTH WATCHING

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 61% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $3.32 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/1
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 41/100.

FINALE · THE GRADE
A
74 / 100 · MoonshotScore

On our five-subject report card, DEO sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: DEO is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film