DKS — Stock Film
STOCK FILMSCENE 1/11DKS · $135
Stock Expert AI presents
DKS
DICK'S Sporting Goods, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
DICK'S Sporting Goods, Inc. What it actually does.

Operate a chain of sporting goods retail stores primarily in the eastern United States. Now — the numbers.

on the stock market since 2002
105K employees
$12B market value
WHERE DOES THE MONEY COME FROM?
40%Footwear
FootwearHardlines 29%Apparel 28%Other Non Merchandise Category 2%
40% of all revenue comes from a single line: Footwear.

Revenue is spread across several lines; no single product carries the company.

Revenue last year:
$17B
The net profit left over:
$849.2M
Out of every $100 in sales, $5 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 5%

This is an established company with proven profits.

Cash on hand:
$1.4B
Total debt:
$7.7B
The debt outweighs the cash.

The gap is $6.4B. In times of high interest rates, a gap like that can squeeze a company.

What executives did with their own stock over the last 12 months:
39 buy30 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
56
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
47
weak

Clearly below the class average.

VALUATION
46
weak

Clearly below the class average.

GROWTH
67
strong

Clearly above the class average — a step short of the very top.

PRICE MOMENTUM
18
very weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 46% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 4 years, sales grew about 9% a year on average.

2
THE BRIGHT SIDE · 2/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 39 buys and 30 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 18/100. For a turnaround signal, the stock first needs to close the gap with the market.

2
THE RISKS · 2/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 46/100.

3
THE RISKS · 3/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 47/100.

FINALE · THE GRADE
B
54 / 100 · MoonshotScore

On our five-subject report card, DKS sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: DKS is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film