DLMAF — Stock Film
STOCK FILMSCENE 1/11DLMAF · $121
Stock Expert AI presents
DLMAF
Dollarama Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Dollarama Inc. What it actually does.

Operates a chain of discount retail stores across Canada. Offers a wide range of general merchandise, including home goods, health and beauty products, and stationery. Now — the numbers.

on the stock market since 2010
25K employees
$33B market value
Revenue last year:
$5.2B
The net profit left over:
$945.7M
Out of every $100 in sales, $18 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 18%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 14% a year over the last 4 years. Every year shown ended in profit.

$3.1B
2022
2023
2024
2025
$5.2B
2026
Cash on hand:
$239.5M
Total debt:
$3.9B
The debt outweighs the cash.

The gap is $3.7B. In times of high interest rates, a gap like that can squeeze a company.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
34.5×

The market pays 34.5× for every dollar this company earns in a year — a price that already assumes things go well.

Analysts' average target sits 22% above today's price.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking8/10
WEAK SPOTS
The stock has lost its spark0/10
Thin trading in the shares2/10
WORTH WATCHING

Trading Liquidity: The shares change hands too rarely for smooth trading.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 25% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
A fat but narrowing margin

The net profit margin is 18% — still a thick cushion, though costs have been eating into it lately.

2
THE BRIGHT SIDE · 2/3
Sales keep climbing

Over the last 4 years, sales grew about 14% a year on average.

3
THE BRIGHT SIDE · 3/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

1
THE RISKS · 1/3
A rich price tag

The company’s market value is 35 times its annual profit. Even a small disappointment could hit the price hard.

2
THE RISKS · 2/3
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back. Council score: 0/10.

3
THE RISKS · 3/3
Thin trading in the shares

Getting in and out without moving the price could prove difficult. Council score: 2/10.

FINALE · THE GRADE
B
50 / 100 · MoonshotScore

Against everything we grade, DLMAF lands somewhere in the middle. The grade moves as the numbers move.

The takeaway: DLMAF is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film