ELF — Stock Film
STOCK FILMSCENE 1/11ELF · $96.91
Stock Expert AI presents
ELF
e.l.f. Beauty, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
e.l.f. Beauty, Inc. What it actually does.

Develops and markets cosmetic products under the e.l.f. Cosmetics brand. Offers skincare products under the e.l.f. Skin brand. Now — the numbers.

on the stock market since 2016
849 employees
$5.7B market value
Revenue last year:
$1.6B
The net profit left over:
$26.3M
Out of every $100 in sales, $2 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 2%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 43% a year over the last 4 years. Every year shown ended in profit.

$392.2M
2022
2023
2024
2025
$1.6B
2026
Cash on hand:
$289.7M
Total debt:
$916.9M
The debt outweighs the cash.

The gap is $627.2M. In times of high interest rates, a gap like that can squeeze a company.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
217×

The market pays 217× for every dollar this company earns in a year — a price that already assumes things go well.

Against companies in its own sector, it looks cheaper than 25% of them.

Analysts' average target sits 6% below today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
73
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
41
weak

Clearly below the class average.

VALUATION
25
very weak

Clearly below the class average.

GROWTH
86
very strong

Sales are growing strongly for its sector.

PRICE MOMENTUM
84
very strong

The stock has been running stronger than the market lately.

WORTH WATCHING

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 56% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Sales keep climbing

Over the last 4 years, sales grew about 43% a year on average.

2
THE BRIGHT SIDE · 2/2
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

1
THE RISKS · 1/2
A wildly swinging price

This stock swings about 2.4 times as much as the market average. Big rallies — and big drops — can both happen fast.

2
THE RISKS · 2/2
A rich price tag

The company’s market value is 217 times its annual profit. Even a small disappointment could hit the price hard.

FINALE · THE GRADE
B+
68 / 100 · MoonshotScore

On our five-subject report card, ELF sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: ELF is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film