GPS — Stock Film
STOCK FILMSCENE 1/12GPS · $24.55
Stock Expert AI presents
GPS
The Gap, Inc
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
The Gap, Inc. What it actually does.

Designs, manufactures, and sells apparel, accessories, and personal care products. Operates a portfolio of well-known brands: Old Navy, Gap, Banana Republic, and Athleta. Now — the numbers.

on the stock market since 1980
85K employees
$9.2B market value
WHERE DOES THE MONEY COME FROM?
93%Stores Reportable
Stores ReportableDirect Reportable 7%
93% of all revenue comes from a single line: Stores Reportable.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$15B
The net profit left over:
$816M
Out of every $100 in sales, $5 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 5%

This is an established company with proven profits.

THE SALES TREND
Sales are moving sideways.

No real growth (-2% a year). Red columns mark years that ended in a loss.

$17B
2022
2023
2024
2025
$15B
2026
Cash on hand:
$3B
Total debt:
$5.6B
The debt outweighs the cash.

The gap is $2.6B. In times of high interest rates, a gap like that can squeeze a company.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
11.3×

The market pays 11.3× for every dollar of annual profit — cheap, which is either an opportunity or a warning.

Analysts' average target sits 16% above today's price.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking8/10
WEAK SPOTS
The stock has lost its spark0/10
Sales are shrinking4/10
WORTH WATCHING

Revenue Growth: Sales are going backwards, not just slowing.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 32% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $0.60 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
A wildly swinging price

This stock swings about 2.4 times as much as the market average. Big rallies — and big drops — can both happen fast.

2
THE RISKS · 2/2
Sales are shrinking

Over the last 4 years, sales fell about 2% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

FINALE · THE GRADE
grade pending

We don’t have a report card for this stock yet — the data isn’t mature enough to grade. No grade is information too: it means the evidence is thin.

One-line summary: few numbers, an untested story. Keep watching.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film