HFWA — Stock Film
STOCK FILMSCENE 1/11HFWA · $28.41
Stock Expert AI presents
HFWA
Heritage Financial Corporation
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Heritage Financial Corporation. What it actually does.

Provides banking services to small and medium-sized businesses. Offers personal banking services to individuals. Now — the numbers.

976 employees
$1.2B market value
WHERE DOES THE MONEY COME FROM?
61%Deposit Account
Deposit AccountCredit and Debit Card 39%
61% of all revenue comes from a single line: Deposit Account.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$336M
The net profit left over:
$67.5M
Out of every $100 of revenue, $20 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 20%

This is an established company with proven profits.

THE SALES TREND
Sales are growing — but slowly for a company this size.

Average growth of 8% a year over the last 4 years. Every year shown ended in profit.

$247.4M
2021
2022
2023
2024
$336M
2025
THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
17.3×

The market pays 17.3× for every dollar of annual profit — around what a business like this usually costs.

Against companies in its own sector, it looks cheaper than 92% of them.

Analysts' average target sits 13% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
62
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
57
average

For a bank, strength is measured by capital buffers and reserves — not cash minus debt.

VALUATION
92
very strong

The price looks reasonable next to what the company earns.

GROWTH
92
very strong

This grade is a blend: the profit side is strong, the sales tempo slow.

PRICE MOMENTUM
62
average

The price is looking for direction — no strong breakout, no collapse.

No real weak spot in any of the five subjects — a balanced report card.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 17% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
A fat but narrowing margin

The net profit margin is 20% — still a thick cushion, though costs have been eating into it lately.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 95 buys and 93 sells. Management buying with its own money is usually read as a good sign.

THE RISKS

Our checks did not surface a specific risk to flag here. That is not the same as there being none.

FINALE · THE GRADE
A+
81 / 100 · MoonshotScore

On our five-subject report card, HFWA sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: HFWA is an established business that has proven its profits for years. The real debate here isn’t the price — it’s whether the company can keep up this pace.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film