HMAGF — Stock Film
STOCK FILMSCENE 1/11HMAGF · $7.31
Stock Expert AI presents
HMAGF
home24 SE
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
home24 SE. What it actually does.

Markets, sells, and distributes a wide range of furniture and home furnishings. Operates primarily through an online sales platform. Now — the numbers.

on the stock market since 2020
1,871 employees
$245.4M market value
Revenue last year:
$697.3M
The loss that same year:
$46.9M
For every $1 it earns, the company spends $1.1.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

THE SALES TREND
Sales are growing overall, with a pause along the way.

Average growth of 18% a year over the last 4 years. Red columns mark years that ended in a loss.

$362.8M
2018
2019
2020
2021
$697.3M
2022
In the vault right now:
$115.4M
DEBT: $216.8M
At this pace, that money lasts about 2.5 years.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.4×

This company is not turning a profit, so the market is pricing its sales instead: 0.4× for every dollar of annual revenue.

No analyst target is on record for this company.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking8/10
WEAK SPOTS
The stock has lost its spark0/10
THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 52% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/1
Sales keep climbing

Over the last 4 years, sales grew about 18% a year on average.

1
THE RISKS · 1/2
The losses continue

A loss of $46.9M against $697.3M in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/2
The cash has a countdown

At the current pace of spending, the cash lasts about 2.5 years. After that, the company needs to find new money.

FINALE · THE GRADE
grade pending

We don’t have a report card for this stock yet — the data isn’t mature enough to grade. No grade is information too: it means the evidence is thin.

One-line summary: few numbers, an untested story. Keep watching.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: earnings execution, the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film