On the stock market since 2002, it operates in the world of consumer spending. It has 840 employees. Now — the numbers.
The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.
An average decline of 15% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.
Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.
We compared this company with its own sector across five subjects.
A score of 50 means class average.
Clearly below the class average.
A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.
Clearly below the class average.
Clearly below the class average.
The price is looking for direction — no strong breakout, no collapse.
Growth: Sales growth trails the sector average.
Business Quality: Profit power and business quality trail similar companies in the sector.
An investor who bought at the very peak is down 61% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
Over the last 12 months, company executives reported 16 buys and 10 sells. Management buying with its own money is usually read as a good sign.
It pays out $0.58 per share each year — regular cash for whoever holds the stock.
A loss of $27.0M against $305.2M in annual sales. And on top of that, sales fell from the year before.
At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.
On our five-subject report card, HOFT sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”
The takeaway: HOFT is a small company that closed last year at a loss. The road back to profit runs through spending discipline.