HOFT — Stock Film
STOCK FILMSCENE 1/11HOFT · $12.83
Stock Expert AI presents
HOFT
Hooker Furnishings Corporation
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Hooker Furnishings Corporation. What it actually does.

Designs and manufactures residential household furniture. Imports and markets furniture for hospitality and contract sectors. Now — the numbers.

on the stock market since 2002
840 employees
$137.8M market value
Revenue last year:
$305.2M
The loss that same year:
$27M
For every $1 it earns, the company spends $1.1.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

THE SALES TREND
Sales have been shrinking.

An average decline of 15% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$593.6M
2022
2023
2024
2025
$305.2M
2026
In the vault right now:
$1.1M
DEBT: $28.1M
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.5×

This company is not turning a profit, so the market is pricing its sales instead: 0.5× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 69% of them.

No analyst target is on record for this company.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
31
very weak

Clearly below the class average.

FINANCIAL STRENGTH
53
average

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
69
strong

Clearly above the class average — a step short of the very top.

GROWTH
17
very weak

Clearly below the class average.

PRICE MOMENTUM
56
average

The price is looking for direction — no strong breakout, no collapse.

WORTH WATCHING

Growth: Sales growth trails the sector average.

Business Quality: Profit power and business quality trail similar companies in the sector.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 54% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Executives are buying their own stock

Over the last 12 months, company executives reported 16 buys and 10 sells. Management buying with its own money is usually read as a good sign.

2
THE BRIGHT SIDE · 2/2
Pays a steady dividend

It pays out $0.58 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
Running at a loss

A loss of $27.0M against $305.2M in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/2
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

FINALE · THE GRADE
B
50 / 100 · MoonshotScore

On our five-subject report card, HOFT sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: HOFT’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film