HRI — Stock Film
STOCK FILMSCENE 1/11HRI · $141
Stock Expert AI presents
HRI
Herc Holdings Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Herc Holdings Inc. What it actually does.

Rents aerial equipment for elevated work. Provides earthmoving equipment for construction and excavation. Now — the numbers.

on the stock market since 2006
9,600 employees
$4.7B market value
WHERE DOES THE MONEY COME FROM?
81%Equipment Rental
Equipment RentalSales of Revenue Earning Equipment 10%Other Rental Revenue 8%New Equipment, Parts and Supplies 1%Service and Other Revenue 1%
81% of all revenue comes from a single line: Equipment Rental.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$4.4B
The net profit left over:
$1M
Out of every $100 in sales, less than $1 stays as net profit.

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 21% a year over the last 4 years. Every year shown ended in profit.

$2.1B
2021
2022
2023
2024
$4.4B
2025
What executives did with their own stock over the last 12 months:
37 buy33 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
50
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
5
very weak

Clearly below the class average.

VALUATION
37
weak

Clearly below the class average.

GROWTH
35
weak

Clearly below the class average.

PRICE MOMENTUM
68
strong

Clearly above the class average — a step short of the very top.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

Growth: Sales growth trails the sector average.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 41% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 4 years, sales grew about 21% a year on average.

2
THE BRIGHT SIDE · 2/3
Executives are buying their own stock

Over the last 12 months, company executives reported 37 buys and 33 sells. Management buying with its own money is usually read as a good sign.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $2.80 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
A rich price tag

The company’s market value is 4712 times its annual profit. Even a small disappointment could hit the price hard.

2
THE RISKS · 2/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 5/100.

3
THE RISKS · 3/3
Growth trails the sector

The growth engine is running at low revs right now. Report-card grade: 35/100.

FINALE · THE GRADE
C
41 / 100 · MoonshotScore

On our five-subject report card, HRI sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: HRI does earn real profits — but on our report card it still sits behind its class. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

Analysts’ average target sits above today’s price, yet the valuation grade (37/100) says the stock isn’t cheap.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film