HRTH — Stock Film
STOCK FILMSCENE 1/11HRTH · $8.11
Stock Expert AI presents
HRTH
Harte Hanks, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Harte Hanks, Inc. A quick introduction.

On the stock market since 2020, it operates in the world of media and communication. It has 2,500 employees. Now — the numbers.

on the stock market since 2020
2,500 employees
$0 market value
Revenue last year:
$0
The loss that same year:
$0
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company is still in the product-building phase: its spending runs above its sales. That only changes once the product starts selling at scale.

WHERE DOES THE MONEY COME FROM?
60%Fulfillment and Logistics Services
Fulfillment and Logistics Services 60%Customer Care 40%
60% of all revenue comes from a single line: Fulfillment and Logistics Services.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

THE SALES TREND
Sales have been shrinking.

An average decline of 13% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$284.6M
2018
$217.6M
2019
$176.9M
2020
$185.2M
2024
$159.6M
2025
In the vault right now:
$0
DEBT: $22.4M
At this pace, that money lasts about 6.9 years.

Before the clock runs out, either sales must climb sharply or new money must come in. For now, time is on the company’s side.

What executives did with their own stock over the last 12 months:
6 buy0 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE FIVE-YEAR JOURNEY
Bumpy, but the direction is up.

The stock trades near its peak today. For long-term holders the ride has paid off so far — though past performance guarantees nothing about the future.

1
THE BRIGHT SIDE · 1/3
The product is selling

Sales run at $159.6M a year. A small number, but proof the product has real buyers.

2
THE BRIGHT SIDE · 2/3
Executives are buying their own stock

Over the last 12 months, company executives reported 6 buys and 0 sells. Management buying with its own money is usually read as a good sign.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $3.40 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
Small scale, thin loss

A loss of $811K against $159.6M in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/2
The stock has lost its spark

The price action doesn’t yet back an upward turn.

FINALE · THE GRADE
D
0 / 100 · MoonshotScore

On our five-subject report card, HRTH sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: HRTH is a high-risk stock — not yet profitable, and its future rides on its product catching on.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film