On the stock market since 2019, it operates in the world of consumer spending. It has 2,163 employees. Now — the numbers.
The company is still in the product-building phase: its spending runs above its sales. That only changes once the product starts selling at scale.
That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.
No real growth (3% a year). Red columns mark years that ended in a loss.
Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.
angles, checked one by one.
The 3 that stand out are on screen; the rest came back neutral.
The council scores out of 10; report-card grades are out of 100.
Revenue Growth: Sales are growing slowly.
An investor who bought at the very peak is down 70% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
Sales run at $188.9M a year. A small number, but proof the product has real buyers.
The average analyst price target is $17.00 — 162% above today’s price.
A loss of $61.5M against $188.9M in annual sales.
This stock swings about 2.4 times as much as the market average. Big rallies — and big drops — can both happen fast.
At the current pace of spending, the cash lasts about 1.3 years. After that, the company needs to find new money.
On our five-subject report card, JMIA sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.
The takeaway: JMIA is a high-risk stock — not yet profitable, and its future rides on its product catching on.