KRKR — Stock Film
STOCK FILMSCENE 1/11KRKR · $2.65
Stock Expert AI presents
KRKR
36Kr Holdings Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
36Kr Holdings Inc. A quick introduction.

On the stock market since 2019, it operates in the world of media and communication. It has 295 employees. Now — the numbers.

on the stock market since 2019
295 employees
$4.7M market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $5 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 5%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
67%Advertising
Advertising 67%Enterprise value-added services 12%Consulting 9%Institutional investor subscription services 6%Subscription services 6%Other 1%
67% of all revenue comes from a single line: Advertising.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

THE SALES TREND
Sales have been shrinking.

An average decline of 9% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$316.8M
2021
$322.5M
2022
$340.2M
2023
$231.1M
2024
$221.7M
2025
Every quarter, analysts set a profit bar.
How many of the last 4 did the company clear?
1 / 4
EXPECTATIONS MET OR BEATEN
1
Mar 2024
Sep 2024
Jan 2025
Mar 2025
1 TIME IN THE LAST 4 QUARTERS
It misses the bar more often than not.
THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Costs eat into the margin4/10
WORTH WATCHING

Cost Efficiency: As sales grow, profit fails to keep the same pace.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 94% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/2
Strong cash, light debt

There is $116.2M in the vault; even if every debt were paid off, $76.7M would remain.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 3 buys and 2 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
Sales are shrinking

Over the last 3 years, sales fell about 12% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/3
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back. Council score: 0/10.

3
THE RISKS · 3/3
Costs eat into the margin

Costs swallow the gains that sales growth brings in. Council score: 4/10.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, KRKR sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: KRKR is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Jul 21, 2026 · stockexpertai.com · Stock Film