KRKR — Stock Film
STOCK FILMSCENE 1/11KRKR · $3.14
Stock Expert AI presents
KRKR
36Kr Holdings Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
36Kr Holdings Inc. What it actually does.

Creates and distributes reports on companies. Provides timely market updates. Now — the numbers.

on the stock market since 2019
295 employees
$5.6M market value
WHERE DOES THE MONEY COME FROM?
67%Advertising
AdvertisingEnterprise value-added services 12%Consulting 9%Institutional investor subscription services 6%Subscription services 6%Other 1%
67% of all revenue comes from a single line: Advertising.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$34M
The net profit left over:
$1.7M
Out of every $100 in sales, $5 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 5%

This is an established company with proven profits.

THE SALES TREND
Sales have been shrinking.

An average decline of 8% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$47.3M
2021
2022
2023
2024
$34M
2025
Cash on hand:
$17.4M
Total debt:
$5.9M
The cash outweighs the debt.

If every debt were paid off today, $11.5M would still be left — though next to the size of the company that is a thin cushion.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
90
very strong

Profit power and business quality lead the class.

FINANCIAL STRENGTH
20
very weak

Clearly below the class average.

VALUATION
43
weak

Clearly below the class average.

GROWTH
52
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
30
very weak

Clearly below the class average.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 91% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/1
Executives are buying their own stock

Over the last 12 months, company executives reported 3 buys and 2 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
Sales are shrinking

Over the last 4 years, sales fell about 8% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 20/100.

3
THE RISKS · 3/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 30/100. For a turnaround signal, the stock first needs to close the gap with the market.

FINALE · THE GRADE
D
34 / 100 · MoonshotScore

On our five-subject report card, KRKR sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: KRKR does earn real profits — but on our report card it still sits behind its class. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: earnings execution.

This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film