LITB — Stock Film
STOCK FILMSCENE 1/11LITB · $3.15
Stock Expert AI presents
LITB
LightInTheBox Holding Co., Ltd
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
LightInTheBox Holding Co., Ltd. What it actually does.

Operates a cross-border e-commerce platform. Delivers products directly to customers worldwide. Now — the numbers.

on the stock market since 2013
345 employees
$28.8M market value
WHERE DOES THE MONEY COME FROM?
96%Products
ProductsServices 4%
96% of all revenue comes from a single line: Products.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$224.9M
The net profit left over:
$8.3M
Out of every $100 in sales, $4 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 4%

This is an established company with proven profits.

THE SALES TREND
Sales have been shrinking.

An average decline of 16% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$446.1M
2021
2022
2023
2024
$224.9M
2025
Cash on hand:
$25.9M
Total debt:
$5.4M
The cash outweighs the debt.

If every debt were paid off today, $20.5M would still be left in the vault — a solid cushion for hard times.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
3.5×

The market pays 3.5× for every dollar of annual profit — cheap, which is either an opportunity or a warning.

Against companies in its own sector, it looks cheaper than 98% of them.

No analyst target is on record for this company.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 70% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/2
Strong cash, light debt

There is $25.9M in the vault; even if every debt were paid off, $20.5M would remain.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 1 buy and 0 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/2
Sales are shrinking

Over the last 4 years, sales fell about 16% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/2
Little set aside for the future

The share set aside for the future is small; the pace of new ideas may slow.

FINALE · THE GRADE
D
36 / 100 · MoonshotScore

On our five-subject report card, LITB sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: LITB does earn real profits — but on our report card it still sits behind its class. The real debate isn’t the quality of the business — it’s what that quality should cost.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: earnings execution.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film