LUV — Stock Film
STOCK FILMSCENE 1/11LUV · $39.89
Stock Expert AI presents
LUV
Southwest Airlines Co
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Southwest Airlines Co. A quick introduction.

On the stock market since 1980, it operates in the world of heavy industry. It has 72,790 employees. Now — the numbers.

on the stock market since 1980
73K employees
$22B market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $2 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 2%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
91%Passenger
Passenger 91%Product and Service, Other 8%Cargo and Freight 1%
91% of all revenue comes from a single line: Passenger.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

What executives did with their own stock over the last 12 months:
24 buy11 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
73
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
55
average

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
59
average

The price isn’t cheap next to earnings — that’s why this grade sits in the middle.

GROWTH
93
very strong

This grade is a blend: the profit side is strong, the sales tempo slow.

PRICE MOMENTUM
40
weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Few are betting against it10/10
WEAK SPOTS
Thin profit on each sale3/10
Costs eat into the margin4/10
WORTH WATCHING

Profit per Sale: The profit kept from each sale is thin.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 28% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Executives are buying their own stock

Over the last 12 months, company executives reported 24 buys and 11 sells. Management buying with its own money is usually read as a good sign.

2
THE BRIGHT SIDE · 2/3
Analysts’ target sits above today’s price

The average analyst price target is $54.4637% above today’s price.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $0.72 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
A rich price tag

The company’s market value is 49 times its annual profit. Even a small disappointment could hit the price hard.

2
THE RISKS · 2/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 40/100. For a turnaround signal, the stock first needs to close the gap with the market.

3
THE RISKS · 3/3
Thin profit on each sale

As the slice kept from each sale thins out, so does the profit. Council score: 3/10.

FINALE · THE GRADE
B
0 / 100 · MoonshotScore

On our five-subject report card, LUV sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: LUV is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (59/100) says the stock isn’t cheap.

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This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film