MAX — Stock Film
STOCK FILMSCENE 1/11MAX · $11.65
Stock Expert AI presents
MAX
MediaAlpha, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
MediaAlpha, Inc. What it actually does.

Operates an insurance customer acquisition platform. Connects insurance providers with potential customers. Now — the numbers.

on the stock market since 2020
147 employees
$617.2M market value
WHERE DOES THE MONEY COME FROM?
90%Property and Casualty Insurance
Property and Casualty InsuranceHealth Insurance 8%Life Insurance 2%Other <1%
90% of all revenue comes from a single line: Property and Casualty Insurance.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$1.1B
The net profit left over:
$25.6M
Out of every $100 in sales, $2 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 2%

This is an established company with proven profits.

THE SALES TREND
Sales are growing overall, with a pause along the way.

Average growth of 15% a year over the last 4 years. Red columns mark years that ended in a loss.

$645.3M
2021
2022
2023
2024
$1.1B
2025
THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
24.1×

The market pays 24.1× for every dollar of annual profit — around what a business like this usually costs.

Against companies in its own sector, it looks cheaper than 63% of them.

Analysts' average target sits 23% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
69
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
18
very weak

Clearly below the class average.

VALUATION
63
average

The price isn’t cheap next to earnings — that’s why this grade sits in the middle.

GROWTH
68
strong

Clearly above the class average — a step short of the very top.

PRICE MOMENTUM
80
very strong

The stock has been running stronger than the market lately.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 48% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/1
Sales keep climbing

Over the last 4 years, sales grew about 15% a year on average.

1
THE RISKS · 1/3
Executives lean toward selling

Over the last 12 months, executives reported 347 sells against just 44 buys. Not an alarm bell by itself, but a number worth watching.

2
THE RISKS · 2/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 18/100.

3
THE RISKS · 3/3
Thin profit on each sale

As the slice kept from each sale thins out, so does the profit.

FINALE · THE GRADE
B
56 / 100 · MoonshotScore

On our five-subject report card, MAX sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: MAX is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film