MNSO — Stock Film
STOCK FILMSCENE 1/11MNSO · $9.07
Stock Expert AI presents
MNSO
MINISO Group Holding Limited
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
MINISO Group Holding Limited. What it actually does.

Engages in the retail and wholesale of a wide range of lifestyle products. Operates a global network of MINISO stores, offering affordable and design-led goods. Now — the numbers.

on the stock market since 2020
8,519 employees
$2.8B market value
WHERE DOES THE MONEY COME FROM?
41%- Product sales to franchisees
- Product sales to franchisees- Retail sales in self-operated stores 25%- Sales to offline distributors 18%- Online sales 7%- Sales-based management and consultation service fees 4%Other 5%
41% of all revenue comes from a single line: - Product sales to franchisees.

Revenue is spread across several lines; no single product carries the company.

Revenue last year:
$3.1B
The net profit left over:
$175M
Out of every $100 in sales, $6 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 6%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 20% a year over the last 4 years. Every year shown ended in profit.

$1.5B
2021
2022
2023
2024
$3.1B
2025
THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
15.8×

The market pays 15.8× for every dollar of annual profit — around what a business like this usually costs.

Against companies in its own sector, it looks cheaper than 80% of them.

Analysts' average target sits 19% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
61
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
72
strong

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
80
very strong

The price looks reasonable next to what the company earns.

GROWTH
79
strong

Clearly above the class average — a step short of the very top.

PRICE MOMENTUM
14
very weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

THE FIVE-YEAR JOURNEY
A big climb, then a hard fall.

An investor who bought at the very peak is down 69% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 4 years, sales grew about 20% a year on average.

2
THE BRIGHT SIDE · 2/3
Executives are buying their own stock

Over the last 12 months, company executives reported 6 buys and 0 sells. Management buying with its own money is usually read as a good sign.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $0.67 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/1
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 14/100. For a turnaround signal, the stock first needs to close the gap with the market.

FINALE · THE GRADE
C
46 / 100 · MoonshotScore

On our five-subject report card, MNSO sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: MNSO does earn real profits — but on our report card it still sits behind its class. The real debate here isn’t the price — it’s whether the company can keep up this pace.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film