MORN — Stock Film
STOCK FILMSCENE 1/10MORN · $191
Stock Expert AI presents
MORN
Morningstar, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Morningstar, Inc. What it actually does.

Provides investment data spanning equity fundamentals, managed investments, ESG factors, and market data. Now — the numbers.

on the stock market since 2005
11K employees
$7.2B market value
WHERE DOES THE MONEY COME FROM?
70%Licensed-Based
Licensed-BasedTransaction-Based 16%Asset-Based 14%
70% of all revenue comes from a single line: Licensed-Based.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$2.4B
The net profit left over:
$374.2M
Out of every $100 in sales, $15 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 15%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 10% a year over the last 4 years. Every year shown ended in profit.

$1.7B
2021
2022
2023
2024
$2.4B
2025
INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
97
very strong

Profit power and business quality lead the class.

FINANCIAL STRENGTH
40
weak

Clearly below the class average.

VALUATION
35
weak

Clearly below the class average.

GROWTH
77
strong

Clearly above the class average — a step short of the very top.

PRICE MOMENTUM
27
very weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 47% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
A fat but narrowing margin

The net profit margin is 15% — still a thick cushion, though costs have been eating into it lately.

2
THE BRIGHT SIDE · 2/3
Sales keep climbing

Over the last 4 years, sales grew about 10% a year on average.

3
THE BRIGHT SIDE · 3/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

1
THE RISKS · 1/3
Executives lean toward selling

Over the last 12 months, executives reported 277 sells against just 29 buys. Not an alarm bell by itself, but a number worth watching.

2
THE RISKS · 2/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 27/100. For a turnaround signal, the stock first needs to close the gap with the market.

3
THE RISKS · 3/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 35/100.

FINALE · THE GRADE
A
74 / 100 · MoonshotScore

On our five-subject report card, MORN sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: MORN is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (35/100) says the stock isn’t cheap.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film