PCRBF — Stock Film
STOCK FILMSCENE 1/11PCRBF · $0.36
Stock Expert AI presents
PCRBF
Pricer AB Class B
~4 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Pricer AB Class B. What it actually does.

Manufactures electronic shelf labels (ESLs). Offers digital pricing tags with graphic and segment displays. Now — the numbers.

on the stock market since 2012
210 employees
$58.2M market value
Revenue last year:
$221.2M
The net profit left over:
$134K
Out of every $100 in sales, less than $1 stays as net profit.

This is an established company with proven profits.

THE SALES TREND
Sales are moving sideways.

No real growth (5% a year). Red columns mark years that ended in a loss.

$182.3M
2021
2022
2023
2024
$221.2M
2025
Cash on hand:
$31.7M
Total debt:
$36.3M
The debt outweighs the cash.

The gap is $4.6M. In times of high interest rates, a gap like that can squeeze a company.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
434.4×

The market pays 434.4× for every dollar this company earns in a year — a price that already assumes things go well.

No analyst target is on record for this company.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
Little set aside for the future2/10
Thin trading in the shares2/10
The stock has lost its spark2/10
WORTH WATCHING

R&D Investment: Spending on future research is low.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 90% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

THE BRIGHT SIDE

Our checks did not surface a specific strength to highlight here.

1
THE RISKS · 1/2
Trading under $1

The stock sits at $0.36. Under exchange rules, stocks that stay below $1 for too long risk being removed from the market.

2
THE RISKS · 2/2
A rich price tag

The company’s market value is 434 times its annual profit. Even a small disappointment could hit the price hard.

FINALE · THE GRADE
grade pending

No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.

One-line summary: few numbers, an untested story. Keep watching.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film