Provides digital advertising solutions to brands, agencies, and publishers. Offers content monetization platforms like Wildfire. Now — the numbers.
That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.
The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.
At this burn rate the cash pile isn’t the pressing question — for now, time is on the company’s side.
This company is not turning a profit, so the market is pricing its sales instead: 0.9× for every dollar of annual revenue.
Against companies in its own sector, it looks cheaper than 72% of them.
Analysts' average target sits 47% above today's price.
We compared this company with its own sector across five subjects.
A score of 50 means class average.
Clearly below the class average.
The cash pile is strong; debt and other items pull the grade toward the middle.
Clearly above the class average — a step short of the very top.
Clearly below the class average.
Clearly above the class average — a step short of the very top.
Growth: Sales growth trails the sector average.
Business Quality: Profit power and business quality trail similar companies in the sector.
An investor who bought at the very peak is down 78% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
There is $314.1M in the vault; even if every debt were paid off, $271.7M would remain.
It met or beat analyst expectations in 8 of the last 8 quarters — consistency is a promise kept.
A loss of $7.9M against $439.9M in annual sales. And on top of that, sales fell from the year before.
Over the last 12 months, executives reported 7 sells against just 0 buys. Not an alarm bell by itself, but a number worth watching.
On our five-subject report card, PERI sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.
The takeaway: PERI’s sales are going backwards, and it closed last year at a loss. The road back runs through both.