PFC — Stock Film
STOCK FILMSCENE 1/11PFC · $28.04
Stock Expert AI presents
PFC
Premier Financial Corp
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Premier Financial Corp. A quick introduction.

On the stock market since 1993, it operates in the world of money and finance. It has 944 employees. Now — the numbers.

on the stock market since 1993
944 employees
$1B market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $26 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 26%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
56%Deposit Account
Deposit Account 56%Credit and Debit Card 44%
56% of all revenue comes from a single line: Deposit Account.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

THE SALES TREND
Sales have been shrinking.

An average decline of 4% a year over the last 4 years — the most striking risk in this picture.

$288.7M
2020
$284.1M
2021
$294.6M
2022
$300.6M
2023
$243.6M
2024
Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
4 / 8
EXPECTATIONS MET OR BEATEN
4
Jul 2023
Oct 2023
Jan 2024
Apr 2024
Jul 2024
Oct 2024
Jan 2025
Apr 2025
4 TIMES IN THE LAST 8 QUARTERS
A mixed scorecard.
What executives did with their own stock over the last 12 months:
44 buy35 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 18% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
A fat but narrowing margin

The net profit margin is 26% — still a thick cushion, though costs have been eating into it lately.

2
THE BRIGHT SIDE · 2/3
Executives are buying their own stock

Over the last 12 months, company executives reported 44 buys and 35 sells. Management buying with its own money is usually read as a good sign.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $2.69 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
Sales are shrinking

Over the last 3 years, sales fell about 5% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/2
The price sits above analysts’ target

The stock trades 22% above the average analyst price target.

FINALE · THE GRADE
D
0 / 100 · MoonshotScore

On our five-subject report card, PFC sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: PFC is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film