PLNT — Stock Film
STOCK FILMSCENE 1/11PLNT · $50.75
Stock Expert AI presents
PLNT
Planet Fitness, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Planet Fitness, Inc. What it actually does.

Franchises Planet Fitness gyms across the United States, Canada, and other international locations. Now — the numbers.

4,393 employees
$4B market value
WHERE DOES THE MONEY COME FROM?
49%Franchise
FranchiseEquipment Revenue 40%Advertising 11%
49% of all revenue comes from a single line: Franchise.

The biggest line carries real weight, but it doesn’t decide everything on its own.

Revenue last year:
$1.3B
The net profit left over:
$219.1M
Out of every $100 in sales, $17 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 17%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 23% a year over the last 4 years. Every year shown ended in profit.

$587M
2021
2022
2023
2024
$1.3B
2025
What executives did with their own stock over the last 12 months:
37 buy8 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
72
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
61
average

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
46
weak

Clearly below the class average.

GROWTH
84
very strong

Sales are growing strongly for its sector.

PRICE MOMENTUM
26
very weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 55% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
A fat but narrowing margin

The net profit margin is 17% — still a thick cushion, though costs have been eating into it lately.

2
THE BRIGHT SIDE · 2/3
Sales keep climbing

Over the last 4 years, sales grew about 23% a year on average.

3
THE BRIGHT SIDE · 3/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

1
THE RISKS · 1/2
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 26/100. For a turnaround signal, the stock first needs to close the gap with the market.

2
THE RISKS · 2/2
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 46/100.

FINALE · THE GRADE
B
58 / 100 · MoonshotScore

On our five-subject report card, PLNT sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: PLNT is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

Analysts’ average target sits above today’s price, yet the valuation grade (46/100) says the stock isn’t cheap.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film