POWW — Stock Film
STOCK FILMSCENE 1/12POWW · $2.13
Stock Expert AI presents
POWW
Outdoor Holding Company
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Outdoor Holding Company. What it actually does.

Operates GunBroker.com, an online marketplace for firearms. Facilitates the legal sale of firearms, ammunition, and accessories. Now — the numbers.

on the stock market since 2017
63 employees
$247.4M market value
WHERE DOES THE MONEY COME FROM?
67%Ammunition Sales
Ammunition SalesMarketplace Revenue 27%Casing Sales 6%
67% of all revenue comes from a single line: Ammunition Sales.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$51.1M
The loss that same year:
$3.5M
For every $1 it earns, the company spends $1.1.

The company is still in the product-building phase: its spending runs above its sales. That only changes once the product starts selling at scale.

THE SALES TREND
Sales have been shrinking.

An average decline of 32% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$240.3M
2022
2023
2024
2025
$51.1M
2026
In the vault right now:
$68.1M
DEBT: $11.2M
At this pace, that money lasts about 19.3 years.

At this burn rate the cash pile isn’t the pressing question — for now, time is on the company’s side.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
4.8×

This company is not turning a profit, so the market is pricing its sales instead: 4.8× for every dollar of annual revenue.

Analysts' average target sits 29% above today's price.

What executives did with their own stock over the last 12 months:
30 buy13 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 71% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
The product is selling

Sales run at $51.1M a year. A small number, but proof the product has real buyers.

2
THE BRIGHT SIDE · 2/3
Strong cash, light debt

There is $68.1M in the vault; even if every debt were paid off, $56.9M would remain.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 30 buys and 13 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
Running at a loss

A loss of $3.5M against $51.1M in annual sales.

2
THE RISKS · 2/3
Sales are shrinking

Sales are going backwards, not just slowing.

3
THE RISKS · 3/3
Thin profit on each sale

As the slice kept from each sale thins out, so does the profit.

FINALE · THE GRADE
grade pending

We don’t have a report card for this stock yet — the data isn’t mature enough to grade. No grade is information too: it means the evidence is thin.

One-line summary: few numbers, an untested story. Keep watching.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film