PRO — Stock Film
STOCK FILMSCENE 1/11PRO · $23.25
Stock Expert AI presents
PRO
PROS Holdings, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
PROS Holdings, Inc. A quick introduction.

On the stock market since 2007, it operates in the world of technology. It has 1,501 employees. Now — the numbers.

on the stock market since 2007
1,501 employees
$1.1B market value
Revenue last year:
$0
The loss that same year:
$0
For every $1 it earns, the company spends $1.1.

The company is still in the product-building phase: its spending runs above its sales. That only changes once the product starts selling at scale.

WHERE DOES THE MONEY COME FROM?
46%Subscription, maintenance and support
Subscription, maintenance and support 46%Subscription and Circulation 44%Services 8%Maintenance 2%
46% of all revenue comes from a single line: Subscription, maintenance and support.

The biggest line carries real weight, but it doesn’t decide everything on its own.

THE SALES TREND
Sales are growing — but slowly for a company this size.

Average growth of 7% a year over the last 4 years. Red columns mark years that ended in a loss.

$252.4M
2020
$251.4M
2021
$276.1M
2022
$303.7M
2023
$330.4M
2024
In the vault right now:
$0
DEBT: $300.9M
At this pace, that money lasts about 7.9 years.

Before the clock runs out, either sales must climb sharply or new money must come in. For now, time is on the company’s side.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking10/10
Heavy investment in the future10/10
WEAK SPOTS
The stock has lost its spark0/10
THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 54% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 3 years, sales grew about 10% a year on average.

2
THE BRIGHT SIDE · 2/3
The product is selling

Sales run at $330.4M a year. A small number, but proof the product has real buyers.

3
THE BRIGHT SIDE · 3/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

1
THE RISKS · 1/2
Running at a loss

A loss of $20.5M against $330.4M in annual sales.

2
THE RISKS · 2/2
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back. Council score: 0/10.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, PRO sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: PRO is a high-risk stock — not yet profitable, and its future rides on its product catching on.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film