On the stock market since 2018, it operates in the world of consumer spending. It has 15,300 employees. Now — the numbers.
The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.
Revenue is spread across several lines; no single product carries the company.
An average decline of 8% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.
angles, checked one by one.
The 3 that stand out are on screen; the rest came back neutral.
The council scores out of 10; report-card grades are out of 100.
Revenue Growth: Sales are growing slowly.
An investor who bought at the very peak is down 62% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
It pays out $1.99 per share each year — regular cash for whoever holds the stock.
A loss of $2.2B against $8.3B in annual sales. And on top of that, sales fell from the year before.
The sales tempo runs behind the sector. Council score: 2/10.
Right now the product sells for less than it costs to make; every sale deepens the loss. Council score: 3/10.
On our five-subject report card, QVCD sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.
The takeaway: QVCD has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.