RCKY — Stock Film
STOCK FILMSCENE 1/11RCKY · $40.98
Stock Expert AI presents
RCKY
Rocky Brands, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Rocky Brands, Inc. A quick introduction.

On the stock market since 1993, it operates in the world of consumer spending. It has 2,200 employees. Now — the numbers.

on the stock market since 1993
2,200 employees
$309M market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $5 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 5%

This is an established company with proven profits.

THE SALES TREND
Sales are moving sideways.

No real growth (-2% a year).

$514.2M
2021
$615.5M
2022
$461.8M
2023
$453.8M
2024
$482M
2025
Cash on hand:
$0
Total debt:
$0
The debt outweighs the cash.

The gap is $124.1M. In times of high interest rates, a gap like that can squeeze a company.

What executives did with their own stock over the last 12 months:
44 buy16 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
56
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
52
average

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
72
strong

Clearly above the class average — a step short of the very top.

GROWTH
52
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
77
strong

Clearly above the class average — a step short of the very top.

No real weak spot in any of the five subjects — a balanced report card.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 30% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/3
Executives are buying their own stock

Over the last 12 months, company executives reported 44 buys and 16 sells. Management buying with its own money is usually read as a good sign.

2
THE BRIGHT SIDE · 2/3
Analysts’ target sits above today’s price

The average analyst price target is $52.0027% above today’s price.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $0.64 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
A wildly swinging price

This stock swings about 2.4 times as much as the market average. Big rallies — and big drops — can both happen fast.

2
THE RISKS · 2/2
Sales are shrinking

Over the last 3 years, sales fell about 8% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, RCKY sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: RCKY is an established business that has proven its profits for years. The real debate here isn’t the price — it’s whether the company can keep up this pace.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Jul 21, 2026 · stockexpertai.com · Stock Film