Designs and markets footwear under various brands like Rocky, Georgia Boot, and Durango. Manufactures footwear and apparel for diverse consumer segments. Now — the numbers.
This is an established company with proven profits.
The gap is $124.1M. In times of high interest rates, a gap like that can squeeze a company.
The market pays 15× for every dollar of annual profit — around what a business like this usually costs.
Against companies in its own sector, it looks cheaper than 72% of them.
Analysts' average target sits 27% above today's price.
Executives buying with their own money is usually read as confidence in the company’s future.
We compared this company with its own sector across five subjects.
A score of 50 means class average.
Clearly above the class average — a step short of the very top.
A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.
Clearly above the class average — a step short of the very top.
There is growth, but not at top-of-the-class tempo.
The stock has been running stronger than the market lately.
No real weak spot in any of the five subjects — a balanced report card.
The stock trades 21% below its peak. The market has trimmed its expectations for the company.
Over the last 12 months, company executives reported 52 buys and 34 sells. Management buying with its own money is usually read as a good sign.
It pays out $0.65 per share each year — regular cash for whoever holds the stock.
This stock swings about 2.4 times as much as the market average. Big rallies — and big drops — can both happen fast.
Over the last 4 years, sales fell about 2% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.
On our five-subject report card, RCKY sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”
The takeaway: RCKY is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.
Not covered, because the filings we hold do not carry it: the revenue breakdown.