REV — Stock Film
STOCK FILMSCENE 1/11REV · $3.90
Stock Expert AI presents
REV
Revlon, Inc
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
Revlon, Inc. A quick introduction.

On the stock market since 2008, it operates in the everyday-essentials business. It has 5,800 employees. Now — the numbers.

on the stock market since 2008
5,800 employees
$0 market value
Revenue last year:
$0
The loss that same year:
$0
For every $1 it earns, the company spends $1.6.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

WHERE DOES THE MONEY COME FROM?
28%Color Cosmetics
Color Cosmetics 28%Fragrances 26%Haircare 23%Skin Care 15%Beauty Care 8%
28% of all revenue comes from a single line: Color Cosmetics.

Revenue is spread across several lines; no single product carries the company.

THE SALES TREND
Sales have been shrinking.

An average decline of 20% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$2.6B
2018
$2.4B
2019
$1.9B
2020
$2.1B
2021
$1.1B
2022
In the vault right now:
$0
DEBT: $747.1M
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Growth has stalled2/10
Costs eat into the margin4/10
WORTH WATCHING

Revenue Growth: Sales are growing slowly.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 78% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $0.17 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
The losses continue

A loss of $677.8M against $1.1B in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/2
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

FINALE · THE GRADE
D
0 / 100 · MoonshotScore

On our five-subject report card, REV sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: REV has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Jul 21, 2026 · stockexpertai.com · Stock Film