Researches and develops e-vapor products. Manufactures e-vapor devices and accessories. Now — the numbers.
This is an established company with proven profits.
An average decline of 20% a year over the last 4 years — the most striking risk in this picture.
If every debt were paid off today, $1.5B would still be left in the vault — a solid cushion for hard times.
The market pays 16.2× for every dollar of annual profit — around what a business like this usually costs.
Against companies in its own sector, it looks cheaper than 64% of them.
No analyst target is on record for this company.
We compared this company with its own sector across five subjects.
A score of 50 means class average.
Profit indicators sit around the sector average.
Debt is low and cash is strong; the finances stand solid.
The price isn’t cheap next to earnings — that’s why this grade sits in the middle.
This grade is a blend: the profit side is strong, the sales tempo slow.
Clearly below the class average.
Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.
An investor who bought at the very peak is down 71% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.
The net profit margin is 25% — that slice of every sale is the company’s cushion in hard quarters.
There is $1.5B in the vault; even if every debt were paid off, $1.5B would remain.
Over the last 4 years, sales fell about 20% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.
Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 31/100. For a turnaround signal, the stock first needs to close the gap with the market.
The share set aside for the future is small; the pace of new ideas may slow.
On our five-subject report card, RLX sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”
The takeaway: RLX is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.
Not covered, because the filings we hold do not carry it: the revenue breakdown.