RUSHA — Stock Film
STOCK FILMSCENE 1/10RUSHA · $48.19
Stock Expert AI presents
RUSHA
Rush Enterprises, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Rush Enterprises, Inc. What it actually does.

Operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Now — the numbers.

on the stock market since 2003
7,937 employees
$5.6B market value
WHERE DOES THE MONEY COME FROM?
64%Commercial Vehicle
Commercial VehicleParts 21%Commercial Vehicle Repair Service 15%Product and Service, Other <1%Insurance <1%Other <1%
64% of all revenue comes from a single line: Commercial Vehicle.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$7.4B
The net profit left over:
$263.8M
Out of every $100 in sales, $4 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 4%

This is an established company with proven profits.

THE SALES TREND
Sales are growing overall, with a pause along the way.

Average growth of 10% a year over the last 4 years. Every year shown ended in profit.

$5.1B
2021
2022
2023
2024
$7.4B
2025
INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
51
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
84
very strong

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
45
weak

Clearly below the class average.

GROWTH
54
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
83
very strong

The stock has been running stronger than the market lately.

WORTH WATCHING

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
Trading below its recent peak.

The stock trades below its recent peak — about 13% off the top. A pullback, not a collapse.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 4 years, sales grew about 10% a year on average.

2
THE BRIGHT SIDE · 2/3
Delivers on expectations

It met or beat analyst expectations in 8 of the last 8 quarters — consistency is a promise kept.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $0.52 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 45/100.

2
THE RISKS · 2/3
Thin profit on each sale

As the slice kept from each sale thins out, so does the profit.

3
THE RISKS · 3/3
Costs eat into the margin

Costs swallow the gains that sales growth brings in.

FINALE · THE GRADE
B+
69 / 100 · MoonshotScore

On our five-subject report card, RUSHA sits near the top of the class. A high grade doesn’t mean “guaranteed win” — it means “the evidence looks strong for now.”

The takeaway: RUSHA is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

Analysts’ average target sits above today’s price, yet the valuation grade (45/100) says the stock isn’t cheap.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film