SCOR — Stock Film
STOCK FILMSCENE 1/11SCOR · $5.02
Stock Expert AI presents
SCOR
comScore Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
comScore Inc. What it actually does.

Measures advertising effectiveness across various media platforms. Analyzes consumer behavior and audience engagement. Now — the numbers.

on the stock market since 2007
1,158 employees
$75.8M market value
WHERE DOES THE MONEY COME FROM?
56%Digital Ad Solutions
Digital Ad SolutionsCross Platform Solutions 44%
56% of all revenue comes from a single line: Digital Ad Solutions.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$357.5M
The loss that same year:
$10M
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

In the vault right now:
$23.6M
DEBT: $54.3M
At this pace, that money lasts about 2.4 years.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.2×

This company is not turning a profit, so the market is pricing its sales instead: 0.2× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 87% of them.

Analysts' average target sits 149% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
56
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
28
very weak

Clearly below the class average.

VALUATION
87
very strong

The price looks reasonable next to what the company earns.

GROWTH
43
weak

Clearly below the class average.

PRICE MOMENTUM
25
very weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 94% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/2
Sales are holding up

The company sells $357.5M a year; the problem isn’t sales — it’s costs running above that number.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 44 buys and 22 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/2
Small scale, thin loss

A loss of $10.0M against $357.5M in annual sales.

2
THE RISKS · 2/2
The cash has a countdown

At the current pace of spending, the cash lasts about 2.4 years. After that, the company needs to find new money.

FINALE · THE GRADE
grade pending

No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.

One-line summary: few numbers, an untested story. Keep watching.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film