SMPL — Stock Film
STOCK FILMSCENE 1/10SMPL · $10.24
Stock Expert AI presents
SMPL
The Simply Good Foods Company
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
The Simply Good Foods Company. What it actually does.

Develops and markets protein bars and snacks. Offers ready-to-drink shakes and meal replacements. Now — the numbers.

on the stock market since 2017
328 employees
$905.6M market value
Revenue last year:
$1.5B
The net profit left over:
$103.6M
Out of every $100 in sales, $7 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 7%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 10% a year over the last 4 years. Every year shown ended in profit.

$1B
2021
2022
2023
2024
$1.5B
2025
THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
8.7×

The market pays 8.7× for every dollar of annual profit — cheap, which is either an opportunity or a warning.

Against companies in its own sector, it looks cheaper than 74% of them.

Analysts' average target sits 45% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
37
weak

Clearly below the class average.

FINANCIAL STRENGTH
89
very strong

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
74
strong

Clearly above the class average — a step short of the very top.

GROWTH
64
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
16
very weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

Business Quality: Profit power and business quality trail similar companies in the sector.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 77% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 4 years, sales grew about 10% a year on average.

2
THE BRIGHT SIDE · 2/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

3
THE BRIGHT SIDE · 3/3
Executives are buying their own stock

Over the last 12 months, company executives reported 15 buys and 4 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 16/100. For a turnaround signal, the stock first needs to close the gap with the market.

2
THE RISKS · 2/3
The business trails its class

Measured against its sector, the quality of the business sits below the class average. Report-card grade: 37/100.

3
THE RISKS · 3/3
Little set aside for the future

The share set aside for the future is small; the pace of new ideas may slow.

FINALE · THE GRADE
B
55 / 100 · MoonshotScore

On our five-subject report card, SMPL sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: SMPL is an established business that has proven its profits for years. The real debate here isn’t the price — it’s whether the company can keep up this pace.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film