SMPL — Stock Film
STOCK FILMSCENE 1/11SMPL · $10.92
Stock Expert AI presents
SMPL
The Simply Good Foods Company
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
The Simply Good Foods Company. A quick introduction.

On the stock market since 2017, it operates in the everyday-essentials business. It has 328 employees. Now — the numbers.

on the stock market since 2017
328 employees
$965.8M market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $7 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 7%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 10% a year over the last 4 years. Every year shown ended in profit.

$1B
2021
$1.2B
2022
$1.2B
2023
$1.3B
2024
$1.5B
2025
Cash on hand:
$0
Total debt:
$0
The debt outweighs the cash.

The gap is $206.0M. In times of high interest rates, a gap like that can squeeze a company.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
35
weak

Clearly below the class average.

FINANCIAL STRENGTH
87
very strong

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
37
weak

Clearly below the class average.

GROWTH
63
average

This grade is a blend: the profit side is strong, the sales tempo slow.

PRICE MOMENTUM
14
very weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

Business Quality: Profit power and business quality trail similar companies in the sector.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Little set aside for the future2/10
WORTH WATCHING

R&D Investment: Spending on future research is low.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 75% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Delivers on expectations

It met or beat analyst expectations in 7 of the last 8 quarters — consistency is a promise kept.

2
THE BRIGHT SIDE · 2/3
Executives are buying their own stock

Over the last 12 months, company executives reported 24 buys and 11 sells. Management buying with its own money is usually read as a good sign.

3
THE BRIGHT SIDE · 3/3
Analysts’ target sits above today’s price

The average analyst price target is $15.6343% above today’s price.

1
THE RISKS · 1/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 14/100. For a turnaround signal, the stock first needs to close the gap with the market.

2
THE RISKS · 2/3
The business trails its class

Measured against its sector, the quality of the business sits below the class average. Report-card grade: 35/100.

3
THE RISKS · 3/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 37/100.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, SMPL sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: SMPL is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

Analysts’ average target sits above today’s price, yet the valuation grade (37/100) says the stock isn’t cheap.

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This was a film — not investment advice.
Data: FMP & company filings
Jul 21, 2026 · stockexpertai.com · Stock Film