SO — Stock Film
STOCK FILMSCENE 1/11SO · $95.30
Stock Expert AI presents
SO
The Southern Company
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
The Southern Company. A quick introduction.

On the stock market since 1981, it operates in electricity, water and gas. It has 29,800 employees. Now — the numbers.

on the stock market since 1981
30K employees
$107B market value
Revenue last year:
$0
The net profit left over:
$0
Out of every $100 in sales, $15 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 15%

This is an established company with proven profits.

WHERE DOES THE MONEY COME FROM?
50%Southern Company Gas
Southern Company Gas 50%Gas Distribution Operations 44%Gas Marketing Services 6%Gas Pipeline Investments <1%
50% of all revenue comes from a single line: Southern Company Gas.

The biggest line carries real weight, but it doesn’t decide everything on its own.

Cash on hand:
$0
Total debt:
$0
The debt outweighs the cash.

The gap is $64.2B. In times of high interest rates, a gap like that can squeeze a company.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
62
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
38
weak

Clearly below the class average.

VALUATION
42
weak

Clearly below the class average.

GROWTH
50
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
64
average

The price is looking for direction — no strong breakout, no collapse.

WORTH WATCHING

Financial Strength: The cash-and-debt balance is thin; the buffer for hard times is slim.

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking8/10
WEAK SPOTS
The stock has lost its spark3/10
Growth has stalled4/10
WORTH WATCHING

Revenue Growth: Sales are growing slowly.

THE FIVE-YEAR JOURNEY
Bumpy, but the direction is up.

The stock trades near its peak today. For long-term holders the ride has paid off so far — though past performance guarantees nothing about the future.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $2.98 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
Growth has stalled

Over the last 3 years, sales grew only 0% a year on average. At this size, speeding back up is not easy.

2
THE RISKS · 2/3
A thin financial cushion

The balance sheet offers little cushion against a rough stretch. Report-card grade: 38/100.

3
THE RISKS · 3/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 42/100.

FINALE · THE GRADE
C
0 / 100 · MoonshotScore

On our five-subject report card, SO sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: SO is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Jul 25, 2026 · stockexpertai.com · Stock Film