SO — Stock Film
STOCK FILMSCENE 1/11SO · $87.17
Stock Expert AI presents
SO
The Southern Company
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
The Southern Company. What it actually does.

Generates electricity through various sources, including nuclear, coal, natural gas, and renewables. Now — the numbers.

on the stock market since 1981
30K employees
$100B market value
WHERE DOES THE MONEY COME FROM?
50%Southern Company Gas
Southern Company GasGas Distribution Operations 44%Gas Marketing Services 6%Gas Pipeline Investments <1%
50% of all revenue comes from a single line: Southern Company Gas.

The biggest line carries real weight, but it doesn’t decide everything on its own.

Revenue last year:
$30B
The net profit left over:
$4.3B
Out of every $100 in sales, $15 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 15%

This is an established company with proven profits.

THE SALES TREND
Sales are growing — but slowly for a company this size.

Average growth of 6% a year over the last 4 years. Every year shown ended in profit.

$23B
2021
2022
2023
2024
$30B
2025
Cash on hand:
$1.6B
Total debt:
$74B
The debt outweighs the cash.

The gap is $72.4B. In times of high interest rates, a gap like that can squeeze a company.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
65
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
51
average

A solid grade overall — yet the debt outweighs the cash. The strength here comes from earnings power.

VALUATION
47
weak

Clearly below the class average.

GROWTH
49
weak

Clearly below the class average.

PRICE MOMENTUM
41
weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

Valuation: The stock trades at a price that looks expensive next to its earnings; that can cap future returns.

THE FIVE-YEAR JOURNEY
Trading below its recent peak.

The stock trades below its recent peak — about 13% off the top. A pullback, not a collapse.

1
THE BRIGHT SIDE · 1/1
Pays a steady dividend

It pays out $3.00 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/3
The stock has lost its spark

Buyers haven’t stepped back in yet; the price hasn’t found its footing. Report-card grade: 41/100. For a turnaround signal, the stock first needs to close the gap with the market.

2
THE RISKS · 2/3
The price runs ahead of the earnings

Today’s price already includes part of tomorrow’s optimism. Report-card grade: 47/100.

3
THE RISKS · 3/3
Growth trails the sector

The growth engine is running at low revs right now. Report-card grade: 49/100.

FINALE · THE GRADE
B
54 / 100 · MoonshotScore

On our five-subject report card, SO sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: SO is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s whether the price paid for the stock is too high.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film