SOHO — Stock Film
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Stock Expert AI presents
SOHO
Sotherly Hotels Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Sotherly Hotels Inc. What it actually does.

Acquires upscale to upper-upscale full-service hotels in the Southern United States. Renovates and upbrands existing hotel properties to enhance their market position. Now — the numbers.

on the stock market since 2004
9 employees
$46.1M market value
WHERE DOES THE MONEY COME FROM?
65%Occupancy
OccupancyFood and Beverage 21%Hotel, Other 14%
65% of all revenue comes from a single line: Occupancy.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$181.9M
The net profit left over:
$1.3M
Out of every $100 in sales, $1 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 1%

This is an established company with proven profits.

THE SALES TREND
Sales are growing, year after year.

Average growth of 26% a year over the last 4 years. Red columns mark years that ended in a loss.

$71.5M
2020
2021
2022
2023
$181.9M
2024
Cash on hand:
$7M
Total debt:
$32B
The debt outweighs the cash.

The gap is $31.5B. In times of high interest rates, a gap like that can squeeze a company.

Every quarter, analysts set a profit bar.
How many of the last 8 did the company clear?
1 / 8
EXPECTATIONS MET OR BEATEN
1
May 2024
Mar 2026
1 TIME IN THE LAST 8 QUARTERS
It misses the bar more often than not.
What executives did with their own stock over the last 12 months:
19 buy9 sell

Executives buying with their own money is usually read as confidence in the company’s future.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 49% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Sales keep climbing

Over the last 4 years, sales grew about 26% a year on average.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 19 buys and 9 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
A rich price tag

The company’s market value is 35 times its annual profit. Even a small disappointment could hit the price hard.

2
THE RISKS · 2/3
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back.

3
THE RISKS · 3/3
Costs eat into the margin

Costs swallow the gains that sales growth brings in.

FINALE · THE GRADE
grade pending

We don’t have a report card for this stock yet — the data isn’t mature enough to grade. No grade is information too: it means the evidence is thin.

One-line summary: few numbers, an untested story. Keep watching.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film