SONO — Stock Film
STOCK FILMSCENE 1/11SONO · $15.12
Stock Expert AI presents
SONO
Sonos, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Sonos, Inc. What it actually does.

Designs and develops wireless speakers for home audio systems. Manufactures and sells multi-room audio products. Now — the numbers.

on the stock market since 2018
1,404 employees
$1.8B market value
WHERE DOES THE MONEY COME FROM?
78%Sonos Speakers
Sonos SpeakersSonos System Products 17%Partner Products and Other Revenue 5%
78% of all revenue comes from a single line: Sonos Speakers.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$1.4B
The loss that same year:
$61.1M
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

In the vault right now:
$227.5M
DEBT: $59.6M
At this pace, that money lasts about 3.7 years.

At this burn rate the cash pile isn’t the pressing question — for now, time is on the company’s side.

What executives did with their own stock over the last 12 months:
52 buy41 sell

Executives buying with their own money is usually read as confidence in the company’s future.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
68
strong

Clearly above the class average — a step short of the very top.

FINANCIAL STRENGTH
60
average

The cash pile is strong; debt and other items pull the grade toward the middle.

VALUATION
78
strong

Clearly above the class average — a step short of the very top.

GROWTH
21
very weak

Clearly below the class average.

PRICE MOMENTUM
63
average

The price is looking for direction — no strong breakout, no collapse.

WORTH WATCHING

Growth: Sales growth trails the sector average.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 57% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Strong cash, light debt

There is $227.5M in the vault; even if every debt were paid off, $167.9M would remain.

2
THE BRIGHT SIDE · 2/2
Executives are buying their own stock

Over the last 12 months, company executives reported 52 buys and 41 sells. Management buying with its own money is usually read as a good sign.

1
THE RISKS · 1/3
The losses continue

A loss of $61.1M against $1.4B in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/3
Growth trails the sector

The growth engine is running at low revs right now. Report-card grade: 21/100.

3
THE RISKS · 3/3
The stock has lost its spark

Since the drop from its peak, buyer appetite hasn’t come back.

FINALE · THE GRADE
D
36 / 100 · MoonshotScore

On our five-subject report card, SONO sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: SONO’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film