SSP — Stock Film
STOCK FILMSCENE 1/11SSP · $3.29
Stock Expert AI presents
SSP
The E.W. Scripps Company
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
The E.W. Scripps Company. A quick introduction.

On the stock market since 1988, it operates in the world of media and communication. It has 4,600 employees. Now — the numbers.

on the stock market since 1988
4,600 employees
$274.6M market value
Revenue last year:
$0
The loss that same year:
$0
Sales don’t cover the costs; the gap drains from the cash pile every year.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

WHERE DOES THE MONEY COME FROM?
62%Core Advertising Revenue
Core Advertising Revenue 62%Distribution Revenue 35%Other Revenue 2%Political Advertising Revenue 1%
62% of all revenue comes from a single line: Core Advertising Revenue.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

In the vault right now:
$0
DEBT: $2.7B
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
7
very weak

Clearly below the class average.

FINANCIAL STRENGTH
26
very weak

Clearly below the class average.

VALUATION
19
very weak

Clearly below the class average.

GROWTH
6
very weak

Clearly below the class average.

PRICE MOMENTUM
48
weak

Clearly below the class average.

WORTH WATCHING

Growth: Sales growth trails the sector average.

Business Quality: Profit power and business quality trail similar companies in the sector.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 2 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

STRENGTHS
Fat profit per sale, but shrinking8/10
WEAK SPOTS
The stock has lost its spark0/10
THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 86% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Executives are buying their own stock

Over the last 12 months, company executives reported 86 buys and 41 sells. Management buying with its own money is usually read as a good sign.

2
THE BRIGHT SIDE · 2/3
Analysts’ target sits above today’s price

The average analyst price target is $3.9019% above today’s price.

3
THE BRIGHT SIDE · 3/3
Pays a steady dividend

It pays out $0.20 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
Lost money last year

A loss of $100.9M against $2.2B in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/2
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

FINALE · THE GRADE
F
0 / 100 · MoonshotScore

On our five-subject report card, SSP sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: SSP has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (19/100) says the stock isn’t cheap.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film