SST — Stock Film
STOCK FILMSCENE 1/12SST · $3.84
Stock Expert AI presents
SST
System1, Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
System1, Inc. What it actually does.

Develops technology and data science for acquisition marketing. Operates a responsive acquisition marketing platform. Now — the numbers.

on the stock market since 2020
250 employees
$38.4M market value
WHERE DOES THE MONEY COME FROM?
65%Marketing
MarketingProducts 35%
65% of all revenue comes from a single line: Marketing.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

Revenue last year:
$266.1M
The loss that same year:
$65.3M
For every $1 it earns, the company spends $1.2.

The company is still in the product-building phase: its spending runs above its sales. That only changes once the product starts selling at scale.

THE SALES TREND
Sales have been shrinking.

An average decline of 21% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$688.4M
2021
2022
2023
2024
$266.1M
2025
In the vault right now:
$86.9M
DEBT: $314.7M
At this pace, that money lasts about 1.3 years.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.1×

This company is not turning a profit, so the market is pricing its sales instead: 0.1× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 7% of them.

Analysts' average target sits 278% above today's price.

What executives did with their own stock over the last 12 months:
2 buy24 sell

Executive selling isn’t always bad news; people sell for personal reasons too. Still, the thin buying side is worth noting.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 99% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/1
The product is selling

Sales run at $266.1M a year. A small number, but proof the product has real buyers.

1
THE RISKS · 1/3
Running at a loss

A loss of $65.3M against $266.1M in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/3
The cash has a countdown

At the current pace of spending, the cash lasts about 1.3 years. After that, the company needs to find new money.

3
THE RISKS · 3/3
Executives lean toward selling

Over the last 12 months, executives reported 24 sells against just 2 buys. Not an alarm bell by itself, but a number worth watching.

FINALE · THE GRADE
F
21 / 100 · MoonshotScore

On our five-subject report card, SST sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: SST is a high-risk stock — not yet profitable, and its future rides on its product catching on.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (7/100) says the stock isn’t cheap.

What would you like to do next?
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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film