SSU — Stock Film
STOCK FILMSCENE 1/10SSU · $0.09
Stock Expert AI presents
SSU
SIGNA Sports United N.V
~4 min film100% real numbers0 jargon
WHAT DOES THIS COMPANY DO?
SIGNA Sports United N.V. A quick introduction.

On the stock market since 2020, it operates in the world of consumer spending. It has 3,623 employees. Now — the numbers.

on the stock market since 2020
3,623 employees
$36.3M market value
Revenue last year:
$0
The loss that same year:
$0
For every $1 it earns, the company spends $1.5.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

WHERE DOES THE MONEY COME FROM?
72%Bike and Outdoor
Bike and Outdoor 72%Tennis 24%Teamsport and Athleisure 4%
72% of all revenue comes from a single line: Bike and Outdoor.

That much dependence is a risk in itself: if this one line weakens, the whole company feels it directly.

THE SALES TREND
Sales are growing, year after year.

Average growth of 26% a year over the last 3 years. Red columns mark years that ended in a loss.

$537.1M
2019
$703.2M
2020
$872M
2021
$1.1B
2022
In the vault right now:
$0
DEBT: $252M
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 99% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

1
THE BRIGHT SIDE · 1/3
Sales keep climbing

Over the last 3 years, sales grew about 26% a year on average.

2
THE BRIGHT SIDE · 2/3
Sales are holding up

The company sells $1.1B a year; the problem isn’t sales — it’s costs running above that number.

3
THE BRIGHT SIDE · 3/3
Analysts’ target sits above today’s price

The average analyst price target is $6.206,517% above today’s price.

1
THE RISKS · 1/3
The losses continue

A loss of $539.3M against $1.1B in annual sales.

2
THE RISKS · 2/3
Trading under $1

The stock sits at $0.09. Under exchange rules, stocks that stay below $1 for too long risk being removed from the market.

3
THE RISKS · 3/3
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

FINALE · THE GRADE
F
0 / 100 · MoonshotScore

On our five-subject report card, SSU sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: SSU has solid sales but closed last year at a loss. The road back to profit runs through spending discipline.

What would you like to do next?
Open the stock page →
This was a film — not investment advice.
Data: FMP & company filings
Aug 21, 2026 · stockexpertai.com · Stock Film