UP — Stock Film
STOCK FILMSCENE 1/11UP · $3.70
Stock Expert AI presents
UP
Wheels Up Experience Inc
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Wheels Up Experience Inc. What it actually does.

Provides multi-tiered membership programs for private aviation access. Offers on-demand flights across various private aircraft cabin categories. Now — the numbers.

on the stock market since 2020
1,249 employees
$134.2M market value
Revenue last year:
$736.5M
The loss that same year:
$294.2M
For every $1 it earns, the company spends $1.4.

The company closed last year at a loss: costs ran above sales. The picture changes only if spending is reined in.

THE SALES TREND
Sales have been shrinking.

An average decline of 11% a year over the last 4 years — the most striking risk in this picture. Red columns mark years that ended in a loss.

$1.2B
2021
2022
2023
2024
$736.5M
2025
In the vault right now:
$133.9M
DEBT: $473.4M
At this pace, that money lasts less than a year.

Before the clock runs out, either sales must climb sharply or new money must come in. This is the most critical line in the whole picture.

THE PRICE TAG
MARKET VALUE / ANNUAL SALES
0.2×

This company is not turning a profit, so the market is pricing its sales instead: 0.2× for every dollar of annual revenue.

Against companies in its own sector, it looks cheaper than 4% of them.

Analysts' average target sits 13,414% above today's price.

THE COUNCIL REVIEW
9

angles, checked one by one.

The 3 that stand out are on screen; the rest came back neutral.

The council scores out of 10; report-card grades are out of 100.

WEAK SPOTS
The stock has lost its spark0/10
Each sale is made at a loss3/10
Costs eat into the margin4/10
WORTH WATCHING

Profit per Sale: Right now the product sells for less than it costs to make; every sale deepens the loss.

THE FIVE-YEAR JOURNEY
A long and steep decline.

An investor who bought at the very peak is down 100% today. The business is the same; what changed most is the price — and the expectations — the market pins on it.

THE BRIGHT SIDE

Our checks did not surface a specific strength to highlight here.

1
THE RISKS · 1/3
The losses continue

A loss of $294.2M against $736.5M in annual sales. And on top of that, sales fell from the year before.

2
THE RISKS · 2/3
A wildly swinging price

This stock swings about 2.1 times as much as the market average. Big rallies — and big drops — can both happen fast.

3
THE RISKS · 3/3
The cash has a countdown

At the current pace of spending, the cash lasts less than a year. After that, the company needs to find new money.

FINALE · THE GRADE
F
16 / 100 · MoonshotScore

On our five-subject report card, UP sits behind the class. A low grade doesn’t mean “doomed” — it means “big claim, small proof.”

The takeaway: UP’s sales are going backwards, and it closed last year at a loss. The road back runs through both.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

Analysts’ average target sits above today’s price, yet the valuation grade (4/100) says the stock isn’t cheap.

What would you like to do next?
Open the stock page →

Not covered, because the filings we hold do not carry it: earnings execution, the revenue breakdown.

This was a film — not investment advice.
Data: FMP & company filings
Sep 12, 2026 · stockexpertai.com · Stock Film