VIPS — Stock Film
STOCK FILMSCENE 1/11VIPS · $12.47
Stock Expert AI presents
VIPS
Vipshop Holdings Limited
~5 min film100% real numbersplain English
WHAT DOES THIS COMPANY DO?
Vipshop Holdings Limited. What it actually does.

Operates leading online retail platforms Vip.com and Shan Shan Outlets in China. Now — the numbers.

on the stock market since 2012
15K employees
$6.1B market value
WHERE DOES THE MONEY COME FROM?
48%Products
ProductsWomenswear and Menswear 16%Sportswear and Sporting Goods 7%Skincare and Cosmetics 6%Baby and Children Products 5%Other 17%
48% of all revenue comes from a single line: Products.

The biggest line carries real weight, but it doesn’t decide everything on its own.

Revenue last year:
$16B
The net profit left over:
$1.1B
Out of every $100 in sales, $7 stays as net profit.
THE SLICE THAT TURNS INTO PROFIT: 7%

This is an established company with proven profits.

Cash on hand:
$4.5B
Total debt:
$963.6M
The cash outweighs the debt.

If every debt were paid off today, $3.5B would still be left in the vault — a solid cushion for hard times.

THE PRICE TAG
MARKET VALUE / ANNUAL PROFIT
5.7×

The market pays 5.7× for every dollar of annual profit — cheap, which is either an opportunity or a warning.

Against companies in its own sector, it looks cheaper than 97% of them.

Analysts' average target sits 30% above today's price.

INSIDE THE REPORT CARD

We compared this company with its own sector across five subjects.

A score of 50 means class average.

BUSINESS QUALITY
62
average

Profit indicators sit around the sector average.

FINANCIAL STRENGTH
74
strong

Clearly above the class average — a step short of the very top.

VALUATION
97
very strong

The price looks reasonable next to what the company earns.

GROWTH
50
average

There is growth, but not at top-of-the-class tempo.

PRICE MOMENTUM
36
weak

Clearly below the class average.

WORTH WATCHING

Price Momentum: The stock has lagged the market in recent months; investor interest is weak right now.

THE FIVE-YEAR JOURNEY
Below the peak, but no collapse.

The stock trades 40% below its peak. The market has trimmed its expectations for the company.

1
THE BRIGHT SIDE · 1/2
Strong cash, light debt

There is $4.5B in the vault; even if every debt were paid off, $3.5B would remain.

2
THE BRIGHT SIDE · 2/2
Pays a steady dividend

It pays out $0.62 per share each year — regular cash for whoever holds the stock.

1
THE RISKS · 1/2
Sales are shrinking

Over the last 4 years, sales fell about 2% a year on average. Profit is holding up, but a shrinking business is a risk worth watching.

2
THE RISKS · 2/2
Executives lean toward selling

Over the last 12 months, executives reported 8 sells against just 0 buys. Not an alarm bell by itself, but a number worth watching.

FINALE · THE GRADE
B
54 / 100 · MoonshotScore

On our five-subject report card, VIPS sits in the middle of the class: some subjects shine, others don’t. The grade moves as the numbers move.

The takeaway: VIPS is an established business that has proven its profits for years. The real debate isn’t the quality of the business — it’s what that quality should cost.

The total grade weighs these five subjects against the sector — it isn’t a simple average of the five.

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This was a film — not investment advice.
Data: FMP & company filings
Sep 11, 2026 · stockexpertai.com · Stock Film